A bit old hat I know, as Swatch's (still fairly new) color codes range has had a good couple of months to sell out of every variety by now, since being heavily plastered across the ad pages of Dazed & Confused... However, somewhat luckily I managed to track down a stockist, and subsequently have taken possession of my second one today, a lovely cherry berry, and I stand by just how essential these watches at the moment! They are a decent price, pretty well made, tell the time (shock horror!), and... they just seem to offer something a bit different! Swatch needed to re-ignite their hallmarked quality with something... From this it's clear that they decided some adrenaline and jelly babies should do the job - an injection of youthful spontaneity! Finding their playful side, the (boring!?) Swiss have reacted, and successfully so! With this range, the choice is yours. Whether you go for a shiny, gleaming time piece, or one of the more subtle matt options available, one thing is sure, it's good to keep with the times!
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